Insight Driven
Business

[Etude] Cosmétiques de Luxe : Instagram concentre la majorité des interactions

Digimind vient de publier sa toute nouvelle étude sectorielle dédiée aux tendances du luxe et des cosmétiques en marketing digital et sur les médias sociaux.  

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Construire une stratégie

Digimind vient de publier sa toute nouvelle étude sectorielle dédiée aux tendances du luxe et des cosmétiques en marketing digital et sur les médias sociaux.  

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4 min read
{ Graeme Anderson Apr 2, 2018 } Benchmark - Apr 2, 2018

3 Must-Have Qualities of a Successful Digital Marketer

Nowadays, the modern digital marketer is a jack of all trades. They are constantly faced with a variety of responsibilities and require a highly diverse set of skills. Digital marketing has come to encompass more than simple...
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3 min read
{ Heather Aponte Mar 28, 2018 } crisis management - Mar 28, 2018

What Crisis Communicators Can Learn from the United Airlines Debacle

Social media was outraged on March 12th when it was reported that a dog, which flight attendants mandated the bag holding the animal be stored in an overhead bin, died on a United Airlines plane. As a social intelligence...
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3 min read
{ Melissa Chue Mar 28, 2018 } Build Strategy - Mar 28, 2018

3 ways cosmetics brands can win at social media engagement and monitoring

Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind a common dilemma amongst regional brands.
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5 min read
{ Graeme Anderson Mar 12, 2018 } Analysis - Mar 12, 2018

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...
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3 min read
{ Heather Aponte Mar 1, 2018 } Insight driven marketing - Mar 1, 2018

Lessons Learned: How Organizations Can Capitalize on Worldwide Events Like the 2018 Winter Olympics

On average, 19.8 million people watched NBC’s primetime coverage of the Winter Olympics in PyeongChang this year. With a momental viewership around the world, events such as the 2018 Winter Olympics are primed for large...
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