Insight Driven
Business

[Etude] Cosmétiques de Luxe : Instagram concentre la majorité des interactions

Digimind vient de publier sa toute nouvelle étude sectorielle dédiée aux tendances du luxe et des cosmétiques en marketing digital et sur les médias sociaux.  

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Construire une stratégie

Digimind vient de publier sa toute nouvelle étude sectorielle dédiée aux tendances du luxe et des cosmétiques en marketing digital et sur les médias sociaux.  

Read More
5 min read
{ Melissa Chue Jul 27, 2017 } Benchmark - Jul 27, 2017

5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a strong social media monitoring strategy can access real-time consumer insights to...
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5 min read
{ Melissa Chue Jul 4, 2017 } Benchmark - Jul 4, 2017

3 Ways Social Media Monitoring Can Boost the Product Development Process

While social media listening has become an crucial part of a marketer’s arsenal, how can insights gleaned from social media be interpreted to serve other business goals, such as product development?
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7 min read
{ Melissa Chue Feb 28, 2017 } Agencies - Feb 28, 2017

How to Build a Complete Social Media Management Report for Your Client

Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. For agencies, a full report should do the following:
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3 min read
{ Melissa Chue Feb 9, 2017 } Agencies - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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6 min read
{ Melissa Chue Feb 2, 2017 } Agencies - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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