Insight Driven
Business

[Etude] Cosmétiques de Luxe : Instagram concentre la majorité des interactions

Digimind vient de publier sa toute nouvelle étude sectorielle dédiée aux tendances du luxe et des cosmétiques en marketing digital et sur les médias sociaux.  

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Construire une stratégie

Digimind vient de publier sa toute nouvelle étude sectorielle dédiée aux tendances du luxe et des cosmétiques en marketing digital et sur les médias sociaux.  

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5 min read
{ Graeme Anderson Mar 12, 2018 } Analysis - Mar 12, 2018

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...
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3 min read
{ Graeme Anderson Feb 12, 2018 } Analysis - Feb 12, 2018

4 Effective Strategies for Data-Driven Organizations

By 2019, there will be an estimated 2.77 billion social media users, meaning social media is a key source of consumer insights for brands. Social media is being used by brands across the globe for communications, reputation...
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4 min read
{ Graeme Anderson Feb 6, 2018 } Analysis - Feb 6, 2018

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....
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7 min read
{ Graeme Anderson Jan 4, 2018 } Analysis - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses algorithms...
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4 min read
{ Graeme Anderson Dec 28, 2017 } Analysis - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
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