The importance of social listening has increased as brands become more aware of what social insighs can do for their digital and social initiatives. 

With social media, consumerss have a louder voice when it comes to sharing their experiences online. Discover: 

• What social media means to the customer experience at Lexus Asia Pacific
• How Lexus Asia Pacific uses social media insights to amplify customer experience
• The advantage of social media monitoring in a diverse market like Asia Pacific