ASUS: Accelerating Product Development

In 2017, ASUS launched the ASUS ZenFone Zoom S, the first phone of its line to feature dual rear cameras. How did ASUS define and prioritise the scope of their product development? What led them to prioritise certain features for the phone?

Product innovation can be supported and accelerated by listening and reacting to the latest trends and consumer demands.

Download this case study to discover:
  • How social media monitoring shaped the ASUS ZenFone Zoom S
  • Five metrics and KPIs ASUS monitored in the development and launch phases
  • Three key business values achieved using Digimind Social
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