95% of leading marketers agree that to truly matter, Key Performance Indicators must be tied to broader business goals.

Digital marketers are constantly under pressure to produce measurable results, as digital marketing is a results-driven industry. Brands can’t succeed without ROI (returns on investment), and marketers can’t track success without KPIs.

In this eBook, we explore ways to measure social media KPIs and how to integrate them into you dashboards and everyday decision making. Discover:

• 10 best practices for developing and implementing the right KPIs
• 5 key objectives for your marketing campaigns
• A step by step guide for building your social media dashboards