Understand how to amplify your reach and engagement by tracking campaign buzz and audience reactions in real time.
Discover insights that really matter. Segregate campaign analysis by location, media, and more with customized dashboards and filters.
See the bigger picture. Use deep comparison to benchmark your performance against past campaigns and competitors.
Change brand names to: Singapore Airlines, Lufthansa, Delta Airlines
Define your audience by using consumer demographic and behavioral analysis.
Create messages that convert by analyzing the engagement and tone of online reactions to your campaigns.
Change concepts associated to negative to Concepts associated with negative sentiment. Same for the positive one.
Right place, right time. Choose the right channels by visualizing which media has the largest, most relevant reach. Determine the best time to communicate with your audience with real-time social analytics.
Identify your best performing campaigns and replicate them, bigger and better.
React faster with real-time monitoring and alerts. No more waiting on yesterday's insights.
Discover new concepts for your next campaign using top reactions and word clouds from your audience's conversations.
Change key concepts to English. (Avoid words related to airlines since we have that industry for another chart.)
Social engagement insights led AXA to identify and prioritize their best performing campaigns on Facebook and Instagram.
Tracking key trends on social helped MRM//McCann deliver engaging messages that earned over 8M interactions for their client, Hershey's.
AIA achieved a 70% share of voice by refining their campaigns based on insights from competitive benchmarking.
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