Consumer Insights

Detect Consumer Insights

Consumer Insights

Detect Consumer Insights

Pave the way to your customer’s hearts, and wallets, by understanding their needs, wants, and behaviors.

Develop buyer personas with insights on demographics, interests, and where and when conversations happen.

 / 
Consumer Insights

Detect Consumer Insights

Consumer Insights

Detect Consumer Insights

Pave the way to your customer’s hearts, and wallets, by understanding their needs, wants, and behaviors.

Discover what information people are searching for to optimize SEO and drive content strategy.

 / 
Consumer Insights

Detect Consumer Insights

Consumer Insights

Detect Consumer Insights

Pave the way to your customer’s hearts, and wallets, by understanding their needs, wants, and behaviors.

Benchmark brand sentiment to understand how consumers perceive your brand and identify areas of excellence and improvement.

 / 
Consumer Insights

Detect Consumer Insights

Consumer Insights

Detect Consumer Insights

Pave the way to your customer’s hearts, and wallets, by understanding their needs, wants, and behaviors.

Reveal unmet customer needs and low-hanging fruits by analyzing competitor activity and consumer discussions.

 / 
Consumer Insights

Optimize Customer Journey

Consumer Insights

Optimize Customer Journey

From awareness, consideration and purchase to retention and advocacy, get a bird’s eye view or deep dive into your customer’s journey by organizing online mentions by key stages.

Classify and group conversations by customer journey stage, with custom tags for each step, so you can map key moments in the customer journey.

 / 
Consumer Insights

Optimize Customer Journey

Consumer Insights

Optimize Customer Journey

From awareness, consideration and purchase to retention and advocacy, get a bird’s eye view or deep dive into your customer’s journey by organizing online mentions by key stages.

Increase customer loyalty and satisfaction by detecting and eliminating pain points along each stage of the customer journey using sentiment analysis.

 / 
Consumer Insights

Optimize Customer Journey

Consumer Insights

Optimize Customer Journey

From awareness, consideration and purchase to retention and advocacy, get a bird’s eye view or deep dive into your customer’s journey by organizing online mentions by key stages.

Discover detailed insights on consumer behavior in the customer’s path to purchase by comparing key topics across each stage.

 / 
Consumer Insights

Deliver Great Customer Experiences

Consumer Insights

Deliver Great Customer Experiences

More than 80% of consumers don’t tag a brand when mentioning them online. Don’t miss crucial mentions!

A picture is worth a thousand words, especially if it contains your company logo. With visual listening powered by our proprietary machine learning, logo recognition is now a breeze!

 / 
Consumer Insights

Deliver Great Customer Experiences

Consumer Insights

Deliver Great Customer Experiences

More than 80% of consumers don’t tag a brand when mentioning them online. Don’t miss crucial mentions!

Track and respond to customer reviews, about your products and key competitors, across multiple reviews sites and channels, all within one platform.

 / 
Consumer Insights

Deliver Great Customer Experiences

Consumer Insights

Deliver Great Customer Experiences

More than 80% of consumers don’t tag a brand when mentioning them online. Don’t miss crucial mentions!

Swiftly respond to customer questions and requests with real-time monitoring and alerts across more than 800M online sources.

 / 
Consumer Insights

Deliver Great Customer Experiences

Consumer Insights

Deliver Great Customer Experiences

More than 80% of consumers don’t tag a brand when mentioning them online. Don’t miss crucial mentions!

Categorize mentions based on complaints, inquiry, availability, delivery and more, and share with the correct departments for follow-up actions.

 / 

AXA monitored performance and sentiment of content along different stages of the customer journey to optimize their content strategy.

Optimize the customer journey like

Frequently Asked Questions (FAQs)

Consumer insights are basically elucidations used by organizaions to acquire a deep and better understanding of how their audience thinks and feels. Understading and analyzing human behaviours allows companies to really understand what their consumers want and need, and most importantly, why they feel a certain way.

If consumer insights research is conducted properly, it should help improve how a company positions itself and communicates to its customers, which will possibly help change consumer behaviours, and therefore increase sales, leading to revenue for the company.

Consumer insights could be of many types. It really depends on what kind of insight you are looking for for a specific use case. But, there are certain types of insights we can categorize the kinds of customer data that is available to collect and analyze.

1. Firmographic customer data

While this is very B2B company-focused, it is a very important insight as it describes the attributes of the businesses that are using the company's product or service. It majorly includes details like the size of the company, the location, the industry, job title, etc.

2. Product or Service Usage

Product or service usage data looks at how your customers are using your product/service. For example, this data can help us find out how frequently the customer logs in to the product, or which features are mostly used in the product.

3. Customer Loyalty

This data helps understand how happy your customers are with your business. A common way to measure that is the Net Promoter Score (NPS). It entails sending customers a short survey and asking how likely they are to recommend your product or service to other people.

4. Consumer sentiment

Identifying consumer sentiment of a brand or a product or a service is a highly valuable type of insight that brands could acquire. Not only of your own brand but also identifying consumer sentiment of a competitor's product or service is also very important. This kind of insights can be acquired from social data using social listening

5. Customer Service Insight

This data tells us about the quality and the type of customer interactions with your customer support team. It entails many details including knowing customer's feedback about our products and service, a happy or a dissatisfactory interaction of the customer with your brand, and most-discussed product attributes in the customer conversations.

There are many ways one can get consumer insights. One way is to use your own customer information to collect and analyze that data to derive insights. The other way is to look at prospective buyers' data to derive deep insights using new tools and technologies.

Getting your own customer data is fairly easy as you are collecting all your customer information in one place. If you are using technologies like CRM tools, then it's much easier to derive insights from your customer data without having to do a lot of work. A lot of tools are designed to be intuitive and can help provide you with insights that are popular and needed.

Getting prospect consumer data is less easy, but it isn't difficult given the availability of various technologies and tools in the market. Social listening is one such technology that can help professionals derive deep consumer insights gleaned from social media and digital data. As consumer conversations shifted to the digital medium in the last few years, brands and agencies cannot ignore this data to understand their consumers. Looking at social media conversations, reviews on review websites, or internet chatter on forums and blogs, becomes crucial for organizations wanting to understand consumer needs and wants.

Combining this with other consumer data like surveys and first-party data can give insights that can give you a great competitive edge in the market. Using Business Intelligence tools to visualize this data further to make it easy for other departments to understand this data and these insights would be a great way to derive your consumer insights.

Consumer insights can provide businesses with immense opportunities to create great products or services and better personalize the products and services to the wants and needs of their customers. Businesses that utilize consumer insights can gain a great competitive edge.

Businesses can use these insights to improve current products and services, expand and create new products and services, identify trending content, develop new marketing strategies, create consumer personas, and develop customer journey maps. Using consumer insights can also help improve customer service, which eventually leads to increased customer loyalty.

Book a Demo

Recommended Resources

Ensuring High Quality Consumer Insights

Consumer insights are customer truths. From helping to personalize communications, understand customer experiences and unmet customer ...

Download now
 / 
Strategy

A holistic consumer insights strategy should attain and analyze data from multiple sources such as focus groups, surveys, website data, ...

Read More
 / 
Webinar

Consumer insights are customer truths. From helping to personalize communications, understand customer experiences and unmet customer ...

Watch now
 / 
Customer feedback

At our first ever SocializeDC, marketers from leading brands and agencies joined Digimind for an informative evening of panel discussions, ...

Read more
 / 
Webinar

Consumer insights are customer truths. From helping to personalize communications, understand customer experiences and unmet customer ...

Download now