The B2C banking industry is a fast-paced one that is faced with digital disruption. With social media penetration at an all-time high in Singapore, social media has evolved from a channel for information and engagement, to a critical touchpoint in tailoring a seamless customer experience.

In this study, discover: 

• What are the key services in Singapore’s B2C banking industry?

• The power of Facebook for engaging one’s audience online.

• What makes a brand’s content engaging on social?