As digital marketing continues to evolve, so will its strategies and best practices. Despite this fact, oftentimes, marketers tend to get stuck on “buzz words”—words that maybe were applicable at a certain point in time, but are now overused and outdated.

With our Digital Marketing Glossary, we’ll help you identify and define new trends without sounding stale.

Featuring insights and definitions from over 20 global influencers—including Facebook, McDonald’s, and Lexus—you’ll discover :

• Which social media trends to track in 2017
• How to employ data and analytics in your campaigns
• What it means to be “customer centric”